We are living in a time when managing your Personal Brand is no longer a "nice-to-have."
It’s a must-have.
Let's be clear: investing time and energy in your own Personal Brand is not an act of vanity. It's an act of service. Service of your message, your audience, your customers, your bottom line, your future and your impact.
It's also just good business.
Having a strong personal brand helps you:
Sharpen your online message. Expand your reach to touch more people. Make more money living what you love. Capture more of the RIGHT referrals. Score that next job promotion. Garner more meaningful press and exposure. Leave a lasting, memorable impression everywhere you go. Become a magnet for every opportunity you seek.
To get these results, you must first invest in building your personal brand identity.
You see, no matter where you are in your career, whether you’re an entrepreneur, a corporate soldier, a C-Level exec or an entry level manager, you must realize no one does business with products, logos, or brands.
We do business with people.
The sooner you can identify what kind of person YOU are, the sooner other people will know who you are, what you do and how good you are at doing it. It is only then you become the person everyone wants to hire, to meet with, to ask for advice, to connect with and to buy from.
My clients at SimplyBe. Agency pay upwards of $10,000 per month to build their personal brand identities with me and my team.
So, where do YOU start?
The 3 Holy Know's
Today, I'm going to guide you through three core questions I ask every client that will uncover your unique, intrinsic value to lay your personal brand foundation. When we're done with this exercise, you'll know exactly WHY your personal brand matters - not just to you, but to the people who truly want you, need you and will buy from you.
How to Establish Your Personal Brand "Snowflake"
I know, I know - it's cheesy to say - but we really are all snowflakes. On Day Two, we're diving into your message and how to design a personal brand platform that's literally impossible to compete with. We will establish your Personal Brand "title" and the core pillars of your life and business that craft your Personal Brand story.
Build Your Personal Brand Content Calendar With My Super-Simple 'Pyramid Method'
Blogging, videos, podcasts, newsletters, YouTube, Vimeo, Snapchat, Instagram, LinkedIn, Twitter, Facebook, Medium, Quora, webinars, courses, oh my! Today, we're going to INSTANTLY eliminate your overwhelm and create a simple but rock solid roadmap to get your voice heard with crystal clarity.
Define Your Personal Brand "Signature Style" with special guest Katy Lynch
On Thursday, you'll get clear on the story your clothes, shoes, makeup and even cologne tell, so you can make a positive, lasting, memorable impression everywhere you go. Join me and special guest Katy Lynch, the co-founder of Codeverse, as we share how we've both built our own signature personal brand styles, the results we've experienced and how you can build yours.
Putting Your Personal Brand "In Action"
By now you know how essential it is to have a clear message, a strong style and streamlined online content. But what does it actually net? How can you use your Personal Brand to drive the kind of results you crave, both in your business and in you life? On our last day together, we'll devise an action plan for your Personal Brand in 2018.